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Resume

Work Experience

2020 - Present

Digital Marketing Specialist
Hegenes Properties

  • Led company-wide rebranding project, overseeing strategic brand evolution and digital transformation:

    • Analyzed existing brand identity, company values and digital footprint to develop a cohesive marketing strategy.

    • Designed a new logo and branding materials, presenting a comprehensive portfolio to executive leadership.

    • Redesigned and maintained the company website to align with strategic objectives (hegenes.com).

  • Other Responsibilities:

    • Created and managed social media content, enhancing LinkedIn presence through high-quality visuals and copywriting.

    • Captured and edited professional real estate photography and videography, including aerial drone footage.

    • Managed social media, particularly LinkedIn, with high-quality content that I captured, edited or wrote.

    • Conducted SEO and Google Analytics research to optimize digital marketing efforts.

  • Key Achievements:

    • Increased website traffic by over 300% within two years (from 36,000 to nearly 120,000 views).

    • Rebranding and website enhancements contributed to a significant increase in property performance, influencing up to a 62.22% rise in Net Operating Income.

    • Played a key role in securing a $1.42 million property acquisition, resulting in a 30% profit increase post-purchase.

2018 - current

Freelance Photographer, Videographer and Drone Pilot
Common World, Archi-Pix, 8710 Photography, Next Door Photos & more:

  • Provided professional photography and videography services for music festivals, weddings and other events.

  • Captured photographs and videos for homes for several real estate photography companies.

  • Scanned virtual tours and floor plans of homes (Matterport, Ricoh, Cubicasa).

2016 - 2023

Video Editor
Bally/Fox Sports North

  • Edited multiple daily video segments for live sports broadcasts featuring MLB, NBA and NFL teams, reaching an audience of 2.5+ million.

  • Promoted to team lead of advanced analytics breakdowns, which covered strategy and biomechanics of professional sports.

  • Operated replay machines during live broadcasts, executing real-time requests from producers and directors.

  • Designed motion graphics and animations for television broadcast use.

2020 - 2025

Digital Content Specialist
Non-profit (Lamplighters International)

  • Designed and structured a mobile app, overseeing both artistic and functional development.

  • Managed social media, content creation and scheduling.

  • Created high-quality motion graphics and promotional videos for social media and email campaigns.

  • Produced instructional and promotional content to expand the non-profit’s audience and engagement.

Education

2007 - 2010

Film & Media Production | Bachelor's Degree

Skills & Certifications

  • Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, Illustrator, InDesign) and Canva.

  • Experienced in professional photography and videography, particularly with Canon DSLR equipment.

  • Website development expertise with platforms including Wix, Squarespace and WordPress.

  • FAA-certified unmanned aircraft (drone) pilot.

  • Strong background in SEO, Google Analytics and social media strategy.

Entrepreneurial Endeavors

  • Authored a debut novel, currently being queried to literature agents.

  • Organized and facilitated a weekly writing workshop for aspiring and published authors.

  • Developed a unique fantasy sports model, including website design and event planning, generating over $12,000 in annual revenue.

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